Systematization of the factors of consumer participation in the sharing economy

Goal: to systematize the factors of consumer participation in collaborative consumption at different levels sharing economy. Methodology: a systematic review literature on topic was used as main research method. For analysis, authors selected studies that were published between January 2012 and May 2022 foreign scientific journals indexed citation databases WoS, Scopus, Google Scholar. As part primary selection, analyzed more than 2 thousand publications topic. The most relevant papers for included final sample 151 publications. Findings: result are systematized into following groups: economic, technological, political, legal, social, environmental, demographic, psychological, hedonistic; addition, features impact COVID-19 pandemic separate macro factor revealed. Each group is described five economy: personal, organizational, industry, state, global. Originality contributions: from theoretical point view, systematization provides comprehensive information about each level economy, summarizing number existing approaches interpreting factors. Concerning application practice, results survey may be interest companies economy sector, since additional interaction exchange participants will allow better understand their motives, which contribute development effective marketing market strategies, increase sales, strengthen company’s position an response challenges external economic environment conditions instability.